Let's explore breaking the course into two different courses. The first one would all be about starting a business for those who do not have one or are considering one some time. We could make it much more robust and include more exploration and testing excercises.
The second level is for those who already have a business or at least an idea and want to start it immediately. We could add more robust excercises etc
Those who are doing the best with the current version already have a biz. And many who don't have one aren't starting one.