I like the abstract animation and simple storyline. I think it's cute and I like that it's short! I think it's perfect for the intended audience of developing countries. Unfortunately, I don't see how this will translate well to developed countries such as the US where the demands for products are more than "items on a stick". The gap between developed and developing countries' demand for products is HUGE, and the reasons for going into business are different in the US. I don't feel like these reasons were addressed here at all. It's focused on the customer approach, not what I personally want to do as an individual with my specific interests, skills, resources, and talents. (Just my opinion.)